justification for not a product!

Product design, also known as industrial design, has undergone changes during past decades. The design of objects is no longer restricted to form, function, material and production. Design is arguably now focused on the interaction between people and technology, and products serve as platforms for experiences, functionality and service offerings (Buchanan,2001). The Industrial Designers Society of America defines industrial design as a professional service of creating and developing concepts and specifications that optimize the function, value and appearance of products and systems for the mutual benefit of both user and manufacturer (IDSA, 2010). Thus it can be perceived that industrial design is itself a service that benefits users and manufacturers of products and services.